Photo of Sid

Sid AI Product Manager

tldr; Eight years at Amazon and two in private equity. Perfume founder. Building AI products with speed and rigor.

I am Sid. Engineer, MBA, analyst, perfumer, and product builder. I spent two years in private equity in Boston and eight years at Amazon across Dubai and Luxembourg, where I shipped data driven solutions across MENAT and the EU. In 2023 I went deep on generative AI and never stopped building. I launched TOFÉ Perfume in Dubai and run it with the same product discipline I use for software. Prototype fast, instrument everything, learn from users, ship again.

This site is my working lab. You will find generative art, short essays on purpose and work, and live prototypes that show how I frame problems, pick metrics, and make tradeoffs. Start with the demos and blogs. They show how I think, what I measure, and what I ship.

Sid AI Product Manager

tldr; Eight years at Amazon and two in private equity. Perfume founder. Building AI products with speed and rigor.

I am Sid. Engineer, MBA, analyst, perfumer, and product builder. I spent two years in private equity in Boston and eight years at Amazon across Dubai and Luxembourg, where I shipped data driven solutions across MENAT and the EU. In 2023 I went deep on generative AI and never stopped building. I launched TOFÉ Perfume in Dubai and run it with the same product discipline I use for software. Prototype fast, instrument everything, learn from users, ship again.

This site is my working lab. You will find generative art, short essays on purpose and work, and live prototypes that show how I frame problems, pick metrics, and make tradeoffs. Start with the demos and blogs. They show how I think, what I measure, and what I ship.

Hey, I'm

Sid

Photo of Sid

AI Product Manager and
Builder

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Beat the High Score: 535!

Projects

TOFÉ Perfume Logo

TOFÉ Perfume

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Public Beta

Rate, Interact, Politicians Logo

Re-Imagine Twitter for India

Preview →
AI Studio App Logo

AI Studio App

(AI generated meme and personalised hairstyle generator)

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Theekaro Logo

Theekaro

(A civic tech platform. Adds Politicians name responsible for the place on a click of an image.)

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Math Art Logo

AI Math Art

(Art generated by Math formulae written by AI)

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Sid's AI Hub Logo

AI Music Hub

(Generates music with the hand movements of the user)

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Timeline

Education

  1. 2010 • Welham Boys School – Dehradun
  2. 2014 • Engineering (Distinction) – Bangalore
  3. 2016 • MBA (Finance) – Boston
  4. 2024 • AWS AI Foundations
  5. 2025 • Purdue Applied Generative AI Program
  6. 2025 • Google Gen AI Exchange
  7. 2025 • IIT Delhi Executive Entrepreneurship Development Program

Work

  1. 2014 • Teaching Assistant - Bentley University
  2. 2015–2017 • Search Fund Accelerator (SFA)-Private Equity, Boston
  3. 2017–Current • Amazon, Dubai & Luxembourg

Blog

Check out my latest thoughts on Happiness, habits & the future of AI.

The Startup Playbook

The Startup Playbook

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Happiness, as I actually live it

Happiness, as I actually live it

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Habits, When Motivation Stops Showing Up

Habits, When Motivation Stops Showing Up

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Work Ethic That Survives Tuesdays

Work Ethic That Survives Tuesdays

The Future of AI Is About People

The Future of AI Is About People

A Quiet Way To Find Work That Fits

A Quiet Way To Find Work That Fits

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Contact

Let's build something together. Reach out anytime.