tldr; Eight years at Amazon and two in private equity. Perfume founder. Building AI products with speed and rigor.
I am Sid. Engineer, MBA, analyst, perfumer, and product builder. I spent two years in private equity in Boston and eight years at Amazon across Dubai and Luxembourg, where I shipped data driven solutions across MENAT and the EU. In 2023 I went deep on generative AI and never stopped building. I launched TOFÉ Perfume in Dubai and run it with the same product discipline I use for software. Prototype fast, instrument everything, learn from users, ship again.
This site is my working lab. You will find generative art, short essays on purpose and work, and live prototypes that show how I frame problems, pick metrics, and make tradeoffs. Start with the demos and blogs. They show how I think, what I measure, and what I ship.
tldr; Eight years at Amazon and two in private equity. Perfume founder. Building AI products with speed and rigor.
I am Sid. Engineer, MBA, analyst, perfumer, and product builder. I spent two years in private equity in Boston and eight years at Amazon across Dubai and Luxembourg, where I shipped data driven solutions across MENAT and the EU. In 2023 I went deep on generative AI and never stopped building. I launched TOFÉ Perfume in Dubai and run it with the same product discipline I use for software. Prototype fast, instrument everything, learn from users, ship again.
This site is my working lab. You will find generative art, short essays on purpose and work, and live prototypes that show how I frame problems, pick metrics, and make tradeoffs. Start with the demos and blogs. They show how I think, what I measure, and what I ship.
Hey, I'm
AI Product Manager and
Builder
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Beat the High Score: 535!
Public Beta
(AI generated meme and personalised hairstyle generator)
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(A civic tech platform. Adds Politicians name responsible for the place on a click of an image.)
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(Art generated by Math formulae written by AI)
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(Generates music with the hand movements of the user)
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