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Engineer‑MBA‑Analyst → Perfumer → AI‑Automation

Blending data, scent & generative intelligence to build what's next.

I'm Sid, engineer‑MBA‑analyst turned perfumer and now an AI‑obsessed entrepreneur. After earning my Engineering (Distinction) from Bangalore and my MBA in Finance from Boston, I spent a decade at SFA (Private Equity, Boston) and Amazon (Dubai & Luxembourg) driving data‑driven strategies across MENAT and the EU.

In 2023 I fell down the Midjourney rabbit hole and haven't looked back. I dove head‑first into AI AWS AI Foundations, Purdue's Applied Generative AI, Google's Gen AI Exchange, IIT Delhi's Executive Entrepreneurship Development. I also launched TOFÉ Perfume, fusing analytics with artistry to spark 23 % YoY growth.

This site is my AI playground showcasing generative art, blogs on purpose & work ethic, and my next big prototypes.

Engineer‑MBA‑Analyst → Perfumer → AI‑Automation

Blending data, scent & generative intelligence to build what's next.

I'm Sid, engineer‑MBA‑analyst turned perfumer and now an AI‑obsessed entrepreneur. After earning my Engineering (Distinction) from Bangalore and my MBA in Finance from Boston, I spent a decade at SFA (Private Equity, Boston) and Amazon (Dubai & Luxembourg) driving data‑driven strategies across MENAT and the EU.

In 2023 I fell down the Midjourney rabbit hole and haven't looked back. I dove head‑first into AI AWS AI Foundations, Purdue's Applied Generative AI, Google's Gen AI Exchange, IIT Delhi's Executive Entrepreneurship Development. I also launched TOFÉ Perfume, fusing analytics with artistry to spark 23 % YoY growth.

This site is my AI playground showcasing generative art, blogs on purpose & work ethic, and my next big prototypes.

Hey, I'm

Sid

Photo of Sid

Financial Analyst and
AI Automation

Side Projects

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TOFÉ Perfume

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In Development

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The IMDB of Politicians

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Timeline

Education

  1. 2010 • Welham Boys School – Dehradun
  2. 2014 • Engineering (Distinction) – Bangalore
  3. 2016 • MBA (Finance) – Boston
  4. 2024 • AWS AI Foundations
  5. 2025 • Purdue Applied Generative AI Program
  6. 2025 • Google Gen AI Exchange
  7. 2025 • IIT Delhi Executive Entrepreneurship Development Program

Work

  1. 2014 • Teaching Assistant - Bentley University
  2. 2015–2017 • Search Fund Accelerator (SFA)-Private Equity, Boston
  3. 2017–Current • Amazon, Dubai & Luxembourg

Blog

Soon: long‑form musings on purpose, work ethic & the future of AI.

Imagine (contact to get the prompts)

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Contact

Let's build something together. Reach out anytime.